Facebook has overtaken Myspace as the number one portal in social networking, and to help keep it ahead, Mark Zuckerberg and his people how add Facebook Poker to its network. The Facebook powered poker room, Ujogo, is the result of a study that concluded 30 million adults play free poker for about 3 hours a week, thus it became obvious that Facebook was the perfect portal for poker.
The biggest obstacle in front of them is of course the Unlawful Internet Gambling Enforcement Act (UIGEA), as Facebook is a very popular application in the US, but they appear to have skirted that issue by making the application free. No money is wagered and everyone starts with 1000 points, much like a play money game. Where this is different is that big prizes seem to be on offer for those who make it to the top of the leader board.
Although it is just essentially a play money application, there is no doubt that this will have a big impact on the poker industry. Facebook's own free Texas hold'em poker application is the third most active application on the site after being installed 5.4 million times and has over 370,000 players per day. The more players you refer the more free chips you get. This is in many ways the online version of Pub Poker, a free, points based social poker game which will ultimately bring a lot of new players to the real money tables.
Have some free fun at Facebook!